Ultimately, your website is ready and it has all the features that you wanted. Now you would be expecting to see a rise in the traffic as well as in the conversion rates. But aren’t you forgetting the most important part? Yeah, we are talking about SEO. There is not even a freckle of doubt in the fact that your business has state of the art website, but how the customers would come to know about it when it is not even on the second page of Google? According to a survey, most of the customers end their search on the first page only. So, there is no use of a great website if it is not SEO optimized.
Now, every business and website is different that calls for various different strategies for ranking. For example, the SEO strategies for an ecommerce website would be altogether different from rest of the websites. There are several factors such as competition, targeted audience and the business model that play a major role in deciding the SEO process for a specific website. So, today in this post we are going to discuss about the various ways that would help you to optimize your ecommerce website. Let us know about them one by one.
1. Take the 3 second test
If you want to check whether your website well optimized or not, you have to put yourself in the customers’ shoes for a few moments. Simply think as a customer and have a look at the homepage of your website. Now, ask yourself just two questions:
• Can the customers tell about the products that you are selling within three seconds?
• Does your website has the charm to make the shoppers trust their credit cards to you?
If the response for both of these questions is in negative, then this is the high time to think about your website and to improve them. There are several areas that you can improve to boost the conversion rate.
2. Use a clean website design that solely focuses on the products
Whenever anybody visits your website, the products that you are offering to them should be quite clear. And the finest way of doing this is to make sure that the design of your online store is clean and clutter free. It should have a professional look along with some high quality, relevant images. If you have a cluttered and busy design, the customers can easily distract from the desired action-and which is to buy the products that you are offering.
3. Ensure that you are easily contacted
Your every step to improve the design should focus to increase the credibility of your online store and your products as well. And one of the sure shot ways to do is to provide your phone number to the customers. Ensure that your phone number is displayed on every single page of the website on the right side of the header of the website. In this way, you are showing that the customers can trust you and your products. Moreover, it also gives your customers the confidence that you are just a phone call away in case there is something wrong with the products.
4. Talk about the problem points
When it comes to the ecommerce websites, there are certain problem points or pain points that you need to address. Some of these are refund policy or free shipping. Make sure to address these points in different ways on different pages of the website. This is a great way to ensure that all the pain points are addressed. It is always better to mention about free shipping, easy return policy and lesser price guarantee at the top of the page.
5. Clear mention of the prices and shipping
For every ecommerce website, the two most important aspects are the mention of prices along with the shipping policy. Nobody likes the unexpected surprises that can be in the form of increased shipping costs or extra taxes. In such cases, your customers simply feel deceived and it would increase the bounce rates of your website. According to a study, 44% of shopping carts are left due to hiked shipping costs and 25% are left because the cost of the products were higher than the expected ones.
Whenever a customer is shopping with you, he/she is putting their ultimate faith in you. Now let us think what you can do to boost this faith. According to a survey, 76.5% of customers said that one of the driving forces behind the online purchase is the credibility and trustworthiness of a website. You can easily enhance the credibility of you website by including familiar names and trademarks in your website. When you associate your online store with groups, you can enhance the online sales easily.
7. Power of Testimonials
Nobody can negate the power of positive reviews and testimonials. According to a recent study, a hike of 18% was registered after the positive reviews of a specific product. The reviews and testimonials of previous customers are considered as vital factor that impacts the purchasing decision. All you have to do is find the best reviews of your website and add them to your homepage and that too at the right location. Want to score the brownie points? Include a photo along with the name of the customer with the review and you are back on the track.
8. Importance of ‘About Us’ page
One question that would always cross the customers’ minds is that what is so unique about your products that would make us shell out our money for it? And here a great “About Us” page is all what you need. About Us is a great way to connect with your customers on a personal level.
With that being said, these are some of the ways by which you can easily optimize your e-commerce website. Take care of all these things and see hike in the overall revenue. If interested to hire an eCommerce SEO firm, we are here. QualiteSoft allows the business owners to increase their revenue by enhancing the number of sales since the very first day.