The growing importance of digital marketing in today’s fast paced and ever changing technology world
/If you compare the strategies that the firms adopted during the pre-digital marketing era with the strategies that firms are adopting in today’s environment of digital marketing you will find that there has been a tremendous shift in perspective and approach towards business promotion and growth. The firms of the digital marketing era are smarter, efficient and faster paced. Digital marketing is helping firms grow their business drastically and efficiently. Digital marketing refers to marketing with the help of digital channels or mediums such as websites, social media platforms, blogs, email, apps, etc. It is a way to promote brands and products online and through other digital channels....
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