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If you compare the strategies that the firms adopted during the pre-digital marketing era with the strategies that firms are adopting in today’s environment of digital marketing you will find that there has been a tremendous shift in perspective and approach towards business promotion and growth. The firms of the digital marketing era are smarter, efficient and faster paced. Digital marketing is helping firms grow their business drastically and efficiently. Digital marketing refers to marketing with the help of digital channels or mediums such as websites, social media platforms, blogs, email, apps, etc. It is a way to promote brands and products online and through other digital channels....

Seo is getting your website to feature in the top results of the search engines.In other words it is optimising your website in an intelligent way so that search engines would rank you higher in the search results. Awareness and driving clients People are using search engines to find the things they are looking for so it becomes imperative for websites to feature in top results of the serp.The top 10 web results in google search engines get 95% of the traffic. Being among the top shown results in search results means more people will know about your product offering and service. Attention is the most important thing...

As from the business point of view, the impact of good customer reviews is a very vital aspect that results in the overall growth of your revenue. With the use of internet across the globe, the world has become very small with the connectivity spreading everywhere. However, the new startup companies may get failed in the competitive world. There might be any anonymous reason behind it, but reviewing a product provides the users with greater visibility. Customer reviews are important from various aspects, it can be crucial for getting better rankings which indirectly make you lead in your competitive field....

When there is so much energy, time, resources, creativity and money are spent in developing an app, and some bugs occur after its release; then it gets very hard to recover from there. It is very wisely said that prevention is better than cure or we can say prevention is better than detection. In this article, we will be discussing some important things related to test automation strategies. In the process of developing an app, making good planning and strategies are fundamental things. Being good at these fundamental pillars, you will end in good business growth and high consumer satisfaction...

The world is moving so fast. When the new iPhone comes out, many people rush to be the first to check, play, and review it. When there’s breaking news, people are affixed to their TV screens watching for updates whereas reporters scramble to be the first to deliver. It’s no surprise people expect this same kind of severity and speed when they are browsing the internet. They want their user experience unrestrained in order that they can effortlessly receive the data they were trying to find. Today, people have no patience to wait for the sites with poor load speeds...